Riley Roddick: Hubba Hubba Wines

Salinan land – Paso Robles, California

www.hubbawines.com, @hubbawines

With the advent of COVID, Riley Roddick took the plunge to become her own boss and start Hubba Wines after years of assisting luminary winemakers like Stephan Asseo of L’Aventure and Vailia from of Desparada Wine. The move was a long time in coming. A native of San Diego, Riley studied viticulture at Cal Poly University and eventually traveled to France and Italy for her master’s degree. Her experiences in Europe over the course of three years shaped her understanding of why wine is so unique among all the products of the world. Riley cares about wine that is made with intention, and she makes wines that she loves to drink. She aims to be mindful every step of the way and make wine as naturally as possible. To her, that means choosing sustainable vineyards with viticulture practices she respects, making wine with minimal intervention, and attempting to avoid dogmatism.

Social Justice and Environmental Restoration Statement

Here at Hubba we make sure to pay a living wage to all our employees as well as provide an inclusive environment for our workers and customers alike. We work with MUST Charities and donate a portion of our proceeds on concert nights to them. We are a team of women focused on giving young women the opportunity to build a foundation in the wine industry.